Our agency has started its engines with a progressive and "in your face" motorcycle awareness campaign. And here, our soon-to-be Hotlanta bound media director, Michelle Marts, is taking the "in your face" approach quite literally as she tests out the movie theater cut-out display.
Termed "Ride Proud. Dress Loud" this campaign urges bikers to wear more visible clothing so they don't end up blending in with the pavement. Honorable? To say the least - it's lifesaving. How often can you say that you helped save a life with only a computer, telephone and ruthless media pitch?
It's been great following along with the conversations this campaign has revved up. Read some of the articles and blogs here or here.
Needless to say, a first step in the right direction. As one journalist notes: "it's going to be a hard, uphill drive in low gear on the pot-holed dirt road of social custom and group self-image."
Welcome to the world of PR!
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