Start Your Engines

Our agency has started its engines with a progressive and "in your face" motorcycle awareness campaign. And here, our soon-to-be Hotlanta bound media director, Michelle Marts, is taking the "in your face" approach quite literally as she tests out the movie theater cut-out display.

Termed "Ride Proud. Dress Loud" this campaign urges bikers to wear more visible clothing so they don't end up blending in with the pavement. Honorable? To say the least - it's lifesaving. How often can you say that you helped save a life with only a computer, telephone and ruthless media pitch?

It's been great following along with the conversations this campaign has revved up. Read some of the articles and blogs here or here.

Needless to say, a first step in the right direction. As one journalist notes: "it's going to be a hard, uphill drive in low gear on the pot-holed dirt road of social custom and group self-image."

Welcome to the world of PR!

A Whale of a Time

Today, I had the distinct pleasure of driving by one of the most divine and intriguingly bizarre front yards in Tallahassee. Dare I say....I had a whale of a time. Yes, look closely. Not just one gigantic, plastic whale spouting water while frolicking about in the grass. No my friends, an entire family of whales. Babies, daddies, mommies. Driving by this yard I practically feel like I'm in the middle of the deep blue. Who wouldn't?

Can you imagine waking up to this scene every morning? I wonder if they have names.

What's even more ironic is that my husband has a somewhat fabricated "fear" of whales. As we drove by, I had to look over just to be certain he wasn't having a heart attack. Can you see that headline? "Tallahassee resident dies while driving by whale yard. Wife quoted saying: I never thought I had to worry about his fear of whales on land."

Hats off to fake whales and the people who keep them as pets.

Going the Distance

So when’s the last time you ran the distance? Swam until it burned? Rode a horse like it was your J-O-B?

Ok, ok – very unlikely that any of you have ridden a horse in that manner. Ever. Thank God.

But for those athletes kicking butt and taking names in preparation for the Summer Games in Beijing a very nifty non-profit, America for Gold, was just launched. The goal? To help fund U.S. athlete training.

Cool idea to help support those representing us all.

Has it really happened?

It is true that I'm finally giving way to the 21st century? Yes. Alas, my first blog entry.

As of today, I proclaim myself no longer on the sidelines of this social media blitz. And to be fair....I must give credit where credit is due. It seems this leap into the 21st century was a result of some pushing, prodding, mean stares and harassment by fellow agency co-workers. Many thanks to them.

Where would I be without these technology-minded, twitter-friendly, face-booking, blog-ilicious gurus? Probably still using Internet Explorer.

So cheers team. I've officially crossed....the starting line. (With much help from Shekira for my blogging identity. This was of course the final piece contributing to my procrastination.)

Stay tuned as the adventures of Kelly in the 21st century unfold.