London Logo Fiasco

With only days left in the Beijing Olympic games, I thought it appropriate to take a look at what our next summer games would bring us. Yes, for those that aren't aware - we'll be battling it out in the good ole' U of K. London to be exact.

While the games themselves always prove to sufficiently entertain, I can't say that the actual Olympic logo itself ever causes a stir. Until now.

I present the 2012 London Olympic logo fiasco. Quick review of the facts:

• London swallows an $800,000 bill for the mark.
• Opposers say it resembles a swastika and looks like graffiti — two things London is not about and should not aspire to.
• An animated web version caused a reported 10 epileptic seizures.

You just can't make this kind of stuff up! It's branding gold.

As of now, it seems London officials are showing no signs of altering the look. As one London newspaper correspondent states: the logo will grow on us....but then again so does foot fungus.